Moktiv Mobile - Influencer Marketing Platform
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For influencers, speed is currency. We built a high-performance tool rather than a standard dashboard allowing creators to manage contracts, track earnings, and submit content with zero friction.
About the project
Moktiv Mobile is the creator-facing extension of the B2B ecosystem, tailored for TikTok influencers. By centralizing the campaign lifecycle, the app enables creators to discover songs, negotiate deals, and receive automated payments via a precise, mobile-first workflow.
Project
Moktiv Mobile
Industry
Creator Economy
Location
Stockholm, Sweden
Date
2025
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Client Request
For influencers, speed is currency. We built a high-performance tool rather than a standard dashboard allowing creators to manage contracts, track earnings, and submit content with zero friction.
Emil Qvarfort
CTO
Our Simple Rules for Design
We prioritized the content pipeline. Creators can upload deliverables and receive label feedback in real-time, reducing the approval loop from days to minutes.
We moved away from hidden fees. The app features a live wallet view showing pending, cleared, and projected earnings based on campaign performance.
While the dashboard handles depth, the app focuses on urgency, delivering push notifications for trending songs, contract signatures, and milestone approvals.
Moktiv professionalizes creative influence into a structured business.
Pain points
The Payment Gap
Creators often waited 60+ days for payouts because of manual verification and bank delays.
Metric Blindness
Influencers lacked a clear view of how their specific post contributed to a song's overall TikTok chart success.
Brief Confusion
Changing requirements in DMs led to content re-shoots and wasted creative effort.
User Archetypes
The Rising Star
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A high-growth creator focused on scaling their brand. They use Moktiv to find consistent sound deals and build their portfolio.
The Mission
Pain Point
Success Metric
Monthly Campaigns
4-6
Efficiency Gain
75%
Submission Reliability
100%
Agency-Managed Creator
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A top-tier influencer with a team. They use Moktiv to coordinate high-budget campaigns and track ROI
The Mission
Pain Point
Success Metric
Monthly Revenue
$10k+
Feedback Speed
Instant
Data Accuracy
100%
Problem Statement
The Transition: From Influencer to Business Partner
Historically, creators were treated as external vendors. Moktiv transformed this by introducing Integrated Creator Workflows. By providing influencers with professional tools for contract management and performance tracking, we shifted the relationship from "one-off gigs" to a scalable, data-backed partnership model.
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The real bottleneck was operational friction, not talent. By giving creators professional infrastructure, we transformed the chaotic gig economy into a reliable supply chain for viral hits.
Emil Qvarfort
CTO
Solution
The Creator Intelligence Interface
We centralized the campaign lifecycle, financial tracking, and label communication into a single, high-fidelity mobile platform.
01 - Invitation Hub
A high-impact feed where creators can view "New Invitations," review collaboration details, and accept bidded deals instantly.
02 - Live Wallet
A dedicated Wallet section featuring current balances, transaction histories, and a simplified "Withdraw" flow to streamline the cash-out process.
03 - Submission Pipline
A three-step submission flow, Review Details, Link Video, and Complete, eliminating complexity in the delivery process.
Built focused on speed, making it easy to finish campaign tasks
The Blueprint & Evolution
Wireframe Logic
The wireframe phase focused on "Decision Density," where every pixel helps the creator make a business choice. Low-fidelity sketches tested the hierarchy of invitation cards and the wallet, stripping away noise to ensure critical metrics were impossible to miss. This logical foundation allowed us to solve for complex edge cases, such as managing multiple sound versions, before beginning any high-fidelity work.
Usability Benchmarks
Benchmarking User Efficiency
Usability testing was conducted with 25 professional creators.
Users completed a contract signature and content upload in under 60 seconds.
Automated milestone verification reduced the time-to-payout by 14 days on average.
Centralized briefing eliminated the need for external Slack or WhatsApp threads for campaign logistics.
prevented data loss and conflicting briefs, prioritizing content production over administrative searching.
Key Features
Collaboration Invitations
A notification system presenting label deals as actionable cards with clear budget and song details.
One-Tap Video Linking
A specialized submission tool where creators simply paste their TikTok link to trigger the automated verification and payout sequence.
Wallet & Payouts
Visual Identity
The "Precision Intelligence" Aesthetic
We designed a high-contrast, professional interface to maximize readability. The Inter font provides modern clarity even at small scales, essential for data-heavy views. A palette of Cobalt Blue, Cyber Mint, and Slate Grey ensures the platform feels trustworthy, technical, and organized.
UI Logic
The layout organizes complex data into clear, simple blocks so users don't get overwhelmed. The navigation is split into focused zones: Home for discovery, Collaborations for active work, and Wallet for finances. This supports "deep-scanning," allowing creators to see their payout status or new invites in seconds.
Adaptive Visual Modes
We implemented a dual-mode interface to ensure high-density data remains clear across all devices. This accessibility-first approach allows users to switch between Light and Dark modes based on their environment, maintaining visual comfort and legibility without compromising performance oversight.
Scaling Operational Excellence
Professionalizing Creator Operations
By standardizing how creators manage their business, Moktiv has redefined the professional standard for the influencer industry. The transition from manual coordination to automated management has allowed creators to double their campaign capacity without extra admin help.
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Moktiv shifted us from chasing payments to proactive management, letting creators focus on content while the app automates the business.
Emil Qvarfort
CTO
Efficiency at Scale
+50% Deal Volume
Faster contract and briefing loops lead to more deals signed per month.
-30% Content Re-shots
Clearer brief structures ensure content meets label standards on the first attempt.
Next Iteration
Future Strategy & Forecasting
Moktiv is shifting from tracking past results to predicting future success. Upcoming updates will introduce "Creative Opportunity Forecasting," which uses AI to suggest which trending songs are the best match for a creator's audience before they go viral on TikTok.
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Our goal is to move from tracking history to predicting success. We empower creators to identify high-potential sounds and match them with perfect opportunities to scale their influence.
Emil Qvarfort
CTO
The New Moktiv Mobile Experience
