Amplifidor - Networking Platform for Influencers
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Our goal was an MVP supporting four distinct workflows for brands and influencers, moving the industry from chaotic interactions to a unified, performance-driven platform.
About the project
Amplifidor is a specialized professional networking platform for the influencer marketing industry. It serves as a centralized ecosystem connecting Brands, Influencers, Agents, and Agencies to provide a structured environment for campaign execution and talent management.
Project
Amplifidor Platform
Industry
Influencer Marketing SaaS
Location
Riyadh, Saudi Arabia
Date
2025
“
Client Request
Our goal was an MVP supporting four distinct workflows for brands and influencers, moving the industry from chaotic interactions to a unified, performance-driven platform.
Faisal Alqahtani
Founder & CEO
SaaS Design Principles
Role-Based Architecture Tailored environments for Brands, Influencers, Agents, and Agencies.
Allows for structured, long-term campaign management and automated performance tracking.
An integrated wallet system provides clear visibility into earnings, pending payments, and historical transactions, reducing the friction typical of manual invoicing.
Pain points
Fragmented Ecosystem
Brands and Agencies struggled to manage relationships across different platforms, leading to lost data and communication.
Management Friction
Agents lacked a dedicated professional dashboard to manage multiple influencers efficiently without constant manual back-and-forth.
Verification Uncertainty
Influencers often lacked a centralized place to showcase verified performance metrics, making it harder to prove their value to professional brands.
User Archetypes
The Professional Influencer
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I want to focus on creating content, not chasing payments and tracking my own stats manually.
The Mission
Pain Point
Success Metric
Monthly Budget Generated
$12K
Revenue At Risk
15%
ROI Velocity
3.2x
The Strategic Brand Lead
“
I need to launch and track high-impact programs without the chaos of manual spreadsheets.
The Mission
Pain Point
Success Metric
Influencers Campaign Scale
50+
Target Engagement
4.8%
Tracking Accuracy
100%
The High-Velocity Agent
“
I need to manage my entire talent network and their earnings from a single professional hub.
The Mission
Pain Point
Success Metric
Influencers Network Size
25
Management Scalability
+90%
Target Engagement
4.5%
Problem Statement
From Manual DMs to Automated Orchestration
Research identified manual influencer management as a core bottleneck. The MVP pivoted from a static directory to an automated execution hub, utilizing integrated programs and wallets to eliminate administrative friction.
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We realized that the industry didn't need another search engine, it needed a professional operating system where every role could execute their work in a siloed yet connected environment.
Faisal Alqahtani
Founder & CEO
Solution
The Amplifidor Intelligence Hub
The MVP provides a centralized environment where users can manage groups, track program performance, and handle financial transactions through a sophisticated, data-driven interface.
01 - Programs
A structured system for brands to create "Programs" that influencers can join, ensuring clear deliverables and timelines.
02 - Analytics
Real-time visualization of engagement, reach, and conversion metrics across different platforms.
03 - Multi-Role
Custom views for Agents and Agencies to monitor their entire talent network's performance and earnings.
The Blueprint & Evolution
UX Architecture
The architecture follows a "hub-and-spoke" model. The centralized hub is the Dashboard, which synchronizes data from Groups, Performance, and the Wallet. This hierarchy ensures that users can move from a high-level overview of their "Total Earnings" directly into granular "Program" details without losing context.
Wireframe Logic
Usability Benchmarks
Benchmarking User Efficiency
Testing the MVP with a cohort of initial agency partners and influencers focused on the speed of navigation and data clarity.
Users reached Program Performance from the Dashboard within 20 seconds.
Wallet view removes cross-referencing between bank statements and campaign sheets.
Automated verification workflows and profile synchronization
Accelerated the time-to-active status for new influencers and brands by 70%.
Key Features
Centralized Programs
The core execution hub where brands launch "Programs" with clear deliverables. It automates the entire lifecycle, from discovery and application to verification and milestone completion.
Wallet
Community Groups
professional ecosystem where influencers and agents share insights, collaborate, and align on program goals, moving beyond simple categorization.
Professional Profiles
Visual Identity
Visual Language
The UI utilizes clean layering, subtle border gradients, and refined drop shadows to create a clear visual hierarchy.
Typography
A modern, geometric sans-serif selected for its high legibility and professional aesthetic. Urbanist provides the structural clarity needed for data-dense environments while maintaining a premium, "architectural" feel across headers and body text.
Color Palette
A clean, high-contrast palette anchored by Pristine White (#FFFFFF) and subtle Off-White (#F8FAFC) surfaces. It utilizes Deep Charcoal (#1E293B) for maximum text legibility and Electric Blue (#3B82F6) for primary actions, creating a focused, high-clarity enterprise environment.
UI Logic
A modular "Smart Card" system featuring adaptive components that dynamically reconfigure their information hierarchy based on the user's specific role and objectives, ensuring that the most critical KPIs and action items for that persona are always prioritized.
Adaptive Visual Modes
We implemented a dual-mode interface to ensure high-density data remains clear across all devices. This accessibility-first approach allows users to switch between Light and Dark modes.
The Business Transformation
Redefining Professional Standards
By launching the MVP, Amplifidor shifted the perception of influencer management from a creative side-task to a measurable business process. Agencies reported a shift from reactive communication to proactive, data-driven management.
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The MVP replaced manual guesswork with real-time performance insights, validating the need for professional infrastructure and shifting our focus from maintenance to scalable growth.
Faisal Alqahtani
Founder & CEO
Next Iteration
Future Strategy
Integration of advanced AI-driven matchmaking between Brands and Influencers.
Expansion of the Wallet system to support international multi-currency payouts.
Enhanced "Agency-to-Agent" collaboration tools for cross-platform talent sharing.
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Our goal is to move beyond the MVP and become the global standard for how professional influence is managed and monetized.
Faisal Alqahtani
Founder & CEO
The New Amplifidor MVP Experience
