GIANT Protocol - Decentralizing Global Connectivity
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GIANT Protocol isn't just a connectivity layer; it's a global coordination mechanism that turns bandwidth into a liquid digital asset, bridging the gap between telecom infrastructure and the decentralized web.
About the project
GIANT Protocol is a decentralized exchange that tokenizes cellular data, enabling anyone to act as a global internet provider. It connects network operators with users and businesses, offering seamless, borderless roaming through an intuitive dApp interface
Project
Landing Page
Industry
Telecom
Location
USA
Date
2025
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Client Request
We needed to bridge Web3 and Telecommunications to eliminate global roaming friction. Our goal was an intuitive landing page that simplified decentralized connectivity while maintaining the protocol's technical authority.
Suruchi Gupta
Founder & CEO
Strategic Web Design Principles
The landing page abstracts away complex backend concepts to focus on the core benefit: seamless global connectivity.
Using a sophisticated, "Pro" aesthetic to establish credibility with institutional telecom partners while remaining accessible to end-users.
Pain points
Value Proposition Gap
Users often struggle to understand how blockchain can solve real-world problems like roaming fees.
Technical Intimidation
Web3 projects often look "too niche" for mainstream telecom stakeholders.
Infrastructure
Existing connectivity networks and community-owned networks tokenize and financialize their existing and future connectivity capacity to access decentralized connectivity and financial services on the blockchain.
Native Blockchain
The native blockchain acts as a Decentralized Internet Access Layer by aggregating fragmented infrastructure networks into one network purpose-built for the connectivity economy.
Protocols
Teller, Connectivity, and Yield protocols are a set of open, trust-minimized protocols that coordinate, tokenize, and financialize connectivity. Read more about the protocols in our whitepaper here.
Apps
Apps are applications built on top of the protocol to provide stakeholders with intuitive ways to access new services with tokenized connectivity as a financial primitive
Problem Statement
From a Whitepaper to a Brand
We moved away from a "developer-first" documentation style to a "vision-first" landing page. The pivot focused on storytelling, positioning bandwidth as a dynamic, tradable commodity rather than just a technical utility. This required a shift from static text blocks to a reactive, immersive web experience.
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We realized that the old telecom model wasn't just expensive, it was architecturally broken. We had to build a site that felt like the future of finance, not the past of telephony.
Suruchi Gupta
Founder & CEO
Solution
High-conversion
Landing page
A high-conversion landing page designed to educate, engage, and onboard diverse stakeholders into the protocol.
The Blueprint & Evolution
UX Architecture
The page follows a "Problem-Solution-Proof" flow. It starts by identifying roaming pain points, introduces the GIANT solution, and concludes with the technical and economic proof needed to drive action.
Usability Benchmarks
Measuring Engagement
Testing the landing page flow with 50 diverse users
Users could accurately describe what GIANT does after one scroll.
Users rated the site professional among Web3 peers.
Strategic hierarchy balanced high-intent conversions with low-friction discovery
Green CTAs and smart navigation placement significantly boosted user participation.
Visual Identity
Typography
Inter Inter was selected as the sole typeface for the entire platform. Its neutral, highly legible design ensures that technical data and connectivity rates remain clear across all screen sizes, maintaining a clean and professional look throughout the interface.
Color Palette
Deep Onyx: A sophisticated dark base that provides a premium, "pro" aesthetic while emphasizing high-tech authority.
Electric Green: Used for primary action items, network status indicators, and success states to drive user engagement.
User Interface
How It Works
3D Global Globe
A footer section showing a rotating world map with active network points. It quickly shows the scale and reach of the protocol.
Achievements Timeline
A chronological visual list highlighting major project milestones, from successful fundraises to technical whitepaper releases.
Latest News Feed
A streamlined content area that shares the latest updates, partnerships, and technical progress, keeping the community informed.
Contact & Connect
A clear call-to-action area where users can join the community on Discord or Twitter and reach out directly for partnerships.
Partners
Showing the partners and investors already connected to GIANT, building immediate trust.
The Business Transformation
Redefining Connectivity Standards
The launch of the GIANT landing page transformed the protocol from a whitepaper concept into a tangible utility. It proved that DePIN projects can have "Apple-grade" user experiences, attracting major mobile network partners who previously viewed blockchain as too "fringe."
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The design didn't just look good, it made our vision accessible. It turned what was a complex technical protocol into a brand that our partners and users can truly trust.
Suruchi Gupta
Founder & CEO
Operational Excellence
2x Avg. Time on Site
Immersive visuals kept users engaged longer with the protocol's story.
Mobile Optimization
Flawless performance across all devices, critical for a connectivity-focused brand.
Next Iteration
Future Horizons
Expansion of the landing page into a full resource hub for developers and partners.
Integration of live protocol stats (Active users/Total data consumed) directly into the UI.
Dedicated portals for different regional network operators.
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Our new landing page is the bridge that will take us from a technical concept to a global household name.
Suruchi Gupta
Founder & CEO
The New Giant Experience
